Overall Branding Guidelines

Everyone — from the President of UF Health to an information desk volunteer to a researcher in a lab — has a responsibility to ensure that he or she communicates the essence of our brand, whether on the pages of our letters, advertisements and educational materials, or our speeches, public comments and interpersonal interactions.

Our verbal, written and visual communication should reinforce our brand and strengthen our reputation for quality, excellence and world-class outcomes. These branding guidelines from UF Health Creative Services will help you understand better how to do that.

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